People + Work + Frustration = Money
In the current age we live in, which is centered around communities both online and off it is crucial that you develop an online presence. For most people this may entail building a website, populating it with a few pictures and letting it sit there but to be honest, this won’t suffice and will by no means give you the satisfaction of having a real job. Here is where the online community or a “forum” as it is known shows its face.
Being a forum creator and community developer myself, I’m here to tell you that it really does make your life harder at first. The constant activity, maintenance, promotion and all round lack of sleep exhausts you. Now don’t take this on board as discouragement from establishing a social network because after all that is not what this article is about.

Over the last five years, I have learned that there are a few essential things you must focus on during the early stages of your website. Let me remind you that when I say “essential” I’m not just beating around the bush, your forum will FAIL if these things are not implemented.
Forum Activity
As I’m writing this article, I’m constantly checking up one of my forums and making sure I’m posting and contributing. This is potentially the most important thing you should place your time towards because otherwise it will die out before you can say “hey, where did my forum go?”. I cannot stress this enough, ensure that your members are as active as possible and post new topics as much as you can (controversial ones help). The more lifeless a forum is the less likely people are going to want to join it. You see, the reason behind this is that one usually joins a forum in order to interact with other people interested in the same topic, so if nobody is talking then what is the benefit of joining? The way you can workaround this is by creating a few other accounts from which you can post. I recommend about four or so as it will depict some kind of activeness. Keep those 4 members logged on as much as possible and posting a great amount.
If you are having trouble attempting to log in with all accounts you can use a proxy server or have another browser running in the background.
Treat your members nicely
Make your forum actually feel like a community, set up automated messages and send out constant “what’s going on?” type posts . When you see that a new member has joined instantly welcome him to the site and point them to any help they may require. If he creates a topic introducing himself use all your other accounts to welcome him to the site. Later down the track think about giving some members special perks, perhaps a few new features or even a minor payment if you have the funds available.
Constant Updates
The primary thing which you should try to center your development strategy around is progression, make it appear as if your forum is moving quickly, even if it’s not. This sense of progression can be achieved through constant updates which to be honest are mandatory in any business especially online communities. Updates can be as simple as a weekly email or as complex as a complete site redesign. Ultimately it’s in your discretion on how you decide to keep things moving forward. Judging from the success of my own Skateboard Forum I recommend you install some type of new modification or template edit every month or so. In addition to this you should potentially manipulate the post, member and topic data, this encourages guests to become a part of the site and gives your members the illusion that it is growing faster.
Nobody enjoys slow development or a monotonous forum that remains exactly the same for five years. As a result, statistics show that this is one of the highest contributing factors to the demise of your website.
Staff Members
Nine times out of ten, anyone interested in the subject of your forum will be happy to moderate for free. It provides them with a feeling of power and singularity from the rest of your members and results in them caring for the site as well as helping it succeed. Hiring staff members is virtually essential when running a forum, simply because it is almost impossible to build it from the ground up in a timely manner otherwise.
Unfortunately it isn’t all that easy, there are a few important things you must bear in mind when electing your staff.
Niche Specific
As mentioned above, people who are genuinely interested in the activity your site revolves around will undoubtedly make better staff members. They will contribute more posts and inform you of any possible suggestions they may have in regards to the production of the site.
Maturity Level
Simple enough, make sure they are old enough to drive and act like at least somewhat educated adults. Potential staff candidates may also need to have some prior knowledge of the forum software you are using if it is considerably complicated.
Power Abuse
Make sure that the staff employed will not be abusing their powers to make themselves feel better. This may include doing things like banning unnecessary members, editing posts and so forth.
Activeness
Again we return to the issue of activity, it is compulsory that the staff remain relatively active on the site in order to monitor the behaviour of members and deal with any possible spam attacks.
Promotion
Another crucial step in the development of your forum, promotion. Throughout the life of the site you must attempt to promote it in every which way, seriously, whatever it takes. There are hundreds of promotion techniques available on the internet which will aid you in spreading the word. Here are a few that I believe stand out the most in the potential success or failure of your website.
Related site advertising
There is absolutely no point in spamming up unrelated websites with links to yours, mainly because it’s going to be pointless traffic. You are not going to be targeting a profitable demographic, these people may visit your site, browse for about ten seconds and then never let you bask in their company again. Instead you should aim to leave comments on websites which contain viewers who are interested in what you have to offer. Perhaps comment a blog about cooking if that is your niche.
Unorthodox methods
Of course for those who are not fond of the traditional advertising strategies there are some which are on the other side of the ethical spectrum. These may include things like black hat search engine optimization, buying links and advertising through torrents. For those who are interested in harnessing the power of torrents as a form of promotion I have written a book titled, Torrent Traffic which may help you.
And there you have it folks a relatively easy to read guide on how to build up a successful online community. Obviously there have been a few minor things which I haven’t mentioned, simply because I didn’t want to bore you with 5000 more words. If you have any questions or requests don’t hesitate to ask.
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